Have you ever done a genre based search in the Apple App store or maybe in Google’s Play Store? What do you see? Here is a screen shot from the Business apps listing in the App Store. Looks a lot like a logo test to me. The question is who is getting noticed among the… Read more
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Welcome back to our multi-part series on clearing up and optimizing stimulus for market research. You can find parts one and two here: Part One – Clearing up Stimulus : Background Part Two - Clearing up Stimulus : Translating Images to the Digital Screen Overview Now that you (hopefully) have a good grasp of how to translate… Read more
Of course we’re all used to seeing pens, pencils, mugs and other tchotchkes dawning a brand name. This advertising while common is likely not particularly innovative, memorable or sharable. On today’s #FundayFriday we’re going to highlight ways brands and their agencies are creating functional advertising that is exactly that. In IBM’s new People for Smarter… Read more