Books with Insights : Marketing, Data, Analytics, Research and Planning

describe the imageAs someone who has spent his entire career in marketing, data, analytics, research and planning I tend to read a bunch. That being said its not often that I’m knocked off my seat with insights from most of the books or digital books now. In fact often times I find that if I laid some books on top of each other like transparencies I would most likely find many of them have the same arc, same message and same teachings with slightly different words. 

In this article today I wanted to share with you some of my favorite books. These may not all seem like they are direct resources but rather have unique messages and take aways. These are books that have made me think or helped me solidify thinking. 

The War of Art by Steven Pressfield 

This book is often talked about in the circles of artists and those that are trying to make a career out of their art. While I am a huge fan of art and an avid woodturner I find that this book has a lot of life lessons and unique thinking. If you’re passionate about what you do, and I hope you are this book is a must read. His newest book, Turning Pro is also a great read and one I would recommend!

Scientific Advertising by Claude C Hopkins

This book has really stood the test of time. Recommended by David Ogilvy and now me, how could you not read this! :) All kidding aside if you’re in the ad business this book is a must read. I’d also recommend My Life in Advertising as well. Its a bit of a story and memoir from Mr. Hopkins. Its a great read!

Purple Cow by Seth Godin

Seth Godin is the chef of authors. He knows how to distill complex ideas into very powerful and impact full messages. Seth doesn’t waste pages in his books but rather gets right to the point. if your a strategist, marketer or business owner Purple Cow is a must read. Understand better what it takes to get noticed and how to stay top of mind. If you’re a believer in short term campaigns that leave graveyards of marketing assets after a few moths of spend then you don’t need to read this book.  

What are some of your favorite books? List them in the comments below. If you’ve never seen Seth Godin’s TED talk here is one worth watching. Enjoy!


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