Have you ever done a genre based search in the Apple App store or maybe in Google’s Play Store? What do you see? Here is a screen shot from the Business apps listing in the App Store.
Looks a lot like a logo test to me. The question is who is getting noticed among the crowded space and fits the perceived needs of the consumer? As a market research firm we’re working with companies on a daily basis to help them better understand what appeals and resonates with their target consumer.
Optimize Across Platforms and Mediums
In todays business environment logo’s and brand images have to play a number of roles. Even more important these images used across social media avatars, packaging design, application logo’s, product design, apparel and more must optimally convey the brand message within the constraints of the platform or medium. For example iTunes requires an image that is 1600×1600 and presents it in 100×100. Twitter needs a logo at 100×100 and Facebook has multiple image sizes as well. Nike does a good job with it’s swoosh + branding as it fits well across any dimension and medium.
Test, Iterate and Optimize
The ability to increase Return On Investment through logo, stimulus and copy testing has never been greater. Copy testing on the web can be optimized and used in traditional magazine advertisements. Logo’s can be tested against those of competitors to better understand potential purchase impact.
Consumers Live in a Noisy World – Gain an Edge
Consumer attention is fractured and people are receiving more messages through more media types than any other time in history. Test to ensure your creative is memorable, conveying brand personality and aligning with your unique selling proposition.
Testing Concepts Online – Cost and Data Effective
In the award winning report titled, The Predictive Power of Internet-Based Product Concept Testing by Ely Dahan (Assistant Professor of Management Science in the Marketing group of MIT’s Sloan) and V. Srinivasan (Ernest C. Arbuckle Professor of Marketing and Management Science at the Graduate School of Business, Stanford University) the researchers concluded that virtual prototypes and creative imaging on the Web provide nearly the same results as physical prototypes.
Carbonview Research can offer you the ability to present the needed stimulus and concepts through online channels direct to your target audience for truly actionable insights. Contact us today and gain an edge in your marketing.