On today’s Monday Morning marketing Minute we talk about telling stories with data in a way that helps you get corporate buy in and that generates massive value to any project.
Today we cover:
- Approaching a project with objectives and an open mind
- Making friends with a graphic designer, and
- Know your audience, the internal client
Sometimes I think data professionals don’t understand the need to “market their findings’. If you want someone to take action, care and be aware of your information you must get their attention and keep their attention. Enjoy todays podcast and please leave us any feedback in the comments section below.
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Passion is one of my favorite words. Its been a word that has driven me all of my life. If I’m passionate about it – I’m all in. I don’t think I’m alone on that front either. The challenge that we face as marketing and research professionals is the ever shifting nature of people and their passions. The best brands in the world don’t just understand the interests of their audience, they understand what drives them. To keep it fun today I’d like to share with you some of my favorite ad’s that really play on the passions of their users. Brands that understand that it’s all about the user and not about their logo are more likely to strike brilliance.
Once upon a time I lived in the agency world as a strategist working with brands of all kinds. In my first year on the job I heard a fellow employee say, “If you want creative results you need creative research”. That quote has stuck with me for many years and I believe it to be true to this day. Asking the same questions and focusing with the same lens will often get you the same results over and over. As a human race we tend to enjoy what is predictable and tend to avoid surprises. It is my opinion however that deeper insights, the kind that change the world and drive massive value, are often found by surprise. You may have heard at some point in your life whether it be in person or on a TV based legal drama that a lawyer should never ask a question he or she doesn’t know the answer to as the response may be a surprise and throw off their strategy. Well, as researchers, creatives, brand managers and planners I truly believe that it is our job to seek out the surprise so it may inform strategy.