Qualitative Primary Research

Carbonview specializes in bespoke qualitative research that provides clients with a deep, textured understanding of who their customers are and what their world looks like.

We begin every project by working closely with our clients to deeply understand their unique objectives. Together, we collaborate on an innovative research plan that taps into both the art and the science of qualitative research.

No two projects are ever the same because no two challenges are ever the same. Instead, we leverage a wide variety of qualitative techniques to craft a thoughtful, innovative approach that results in fresh perspective and richer insights.

We draw upon “traditional” qualitative techniques and cutting-edge technologies. From in-person focus groups, to online discussions, live chats, video diaries and immersive ethnography, we pioneer new techniques and implement best practices, each and every time.

Sample qualitative methods and services include:

  • Focus Groups & IDIs
  • Multi-day Online Discussion Forums
  • Integrated Chats
  • In home Interviews
  • Shop-Alongs
  • Retail Intercepts
  • Immersive Ethnography
  • Diary Projects (written or video)
  • Documentary Film
  • Strategic Consulting (research synthesis, custom innovation sessions, strategic planning)