Overview
VantagePoint is the latest in Carbonview’s roster of technologically-superior, cutting-edge online research respondent engagement tools.
With VantagePoint, open-ended responses are recorded via a respondent’s webcam which allows research participants the ability to provide honest, thoughtful and insightful feedback while in the comfort of their home or wherever they access an online survey. There is also the benefit of seeing a respondent’s non-verbal actions to add further context to their responses.
VantagePoint sessions are typically conducted within an online quantitative survey, which provides a powerful blend of both quantitative data and qualitative insights within one study. Furthermore, the recorded sessions can be edited and incorporated for more colorful and dynamic presentations of the research findings.
How it works
VantagePoint can be used on any panel or any client list. The only requirement of the respondent is that they will need to have a webcam installed on their computer. Most of today’s computers have a webcam built-in when the consumer purchases their PC/Laptop. We have found that approximately 20% of the quantitative general population will have a webcam, and agree to use it with our survey. Alternatively, Carbonview has partnered with a leading research panel to identify respondents that are open to use their webcam instead of typing open-ended responses. Utilizing our panelists is especially unique as they are available for follow-up questions, deep dive insights, before and after their response.
With VantagePoint, we can collect the exact person you are looking for and then attempt to find that webcam user so your quantitative results are exactly what you need or we can allow just webcam users in for that study that needs more qualitative insight.
The VantagePoint sessions are merged with the individual’s responses to the quantitative portion of the survey. All of the data can be accessed via Reportal® - Carbonview’s online data reporting tool. Transcripts of the sessions can also be provided on request.
Why Use VantagePoint
- Budgets: When budgets are small
- Highlights: To add color to business presentations
- Expediency: When research time-frames are condensed
- No Travel: As an alternative to in-person qualitative sessions
- Branding: For brand testimonials
VantagePoint is for gaining more than just feedback about your products or services – it allows you to see and learn about the people who use them.
this service and speak with you about how we can help you gain quick insights within the same day! Please feel free to give us a call at 561-277-6139 or click on the link below and we will be in touch with you as soon as possible.
VantagePoint - Contact Me